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Privacy & Cookie Policy

Your privacy matters to us. This policy explains what information we collect, how we use it, and the choices and rights you have.

Last updated: 1 June 2026

1. Who we are

Wildbloom Floral Studio ("Wildbloom", "we", "us" or "our") operates this website and the related flower ordering and delivery service. We are the data controller responsible for your personal data. Our contact details are at the end of this policy.

2. Information we collect

We collect information you give us and information collected automatically:

  • Information you provide: name, email address, phone number, billing and delivery addresses, recipient details, gift messages, and order history.
  • Payment information: processed securely by our third-party payment providers. We do not store full card numbers on our servers.
  • Automatic information: IP address, device and browser type, pages viewed, referring URLs and similar analytics data, collected via cookies and similar technologies.
  • Communications: messages you send us through forms, email, phone or social media.

3. How we use your information

We use your personal data to:

  • Process, fulfil and deliver your orders and send order confirmations and updates;
  • Provide customer support and respond to your enquiries;
  • Manage your account and process payments and refunds;
  • Send marketing communications where you have opted in, and measure their effectiveness;
  • Personalise content and, where consented, show relevant advertising;
  • Detect and prevent fraud, and comply with our legal obligations;
  • Improve our website, products and services.

4. Legal bases for processing

Where the GDPR applies, we rely on the following legal bases: performance of a contract (to fulfil your orders), consent (for marketing and non-essential cookies), legitimate interests (to operate and improve our business, where not overridden by your rights), and legal obligation (for tax and accounting records).

5. Cookies & similar technologies

We use cookies to make our site work, remember your cart, understand how the site is used, and — with your consent — to personalise and measure advertising. You can manage your choices through our cookie banner and your browser settings.

  • Essential cookies: required for the site and checkout to function.
  • Analytics cookies: help us understand traffic and improve the site (e.g. Google Analytics).
  • Advertising cookies: used to deliver and measure relevant ads (e.g. Google Ads) where you consent.

Declining non-essential cookies will not stop you from shopping with us.

6. Advertising & analytics partners

We may use third-party services such as Google Analytics and Google Ads to understand site usage and promote our products. These partners may set cookies and process data in accordance with their own privacy policies. You can opt out of personalised Google advertising via Google Ad Settings, and learn more at the Google Privacy & Terms site.

7. How we share your information

We share personal data only as needed to run our service: with delivery couriers, payment processors, IT and hosting providers, analytics and advertising partners, and professional advisers. We may also disclose information where required by law. We never sell your personal data.

8. Data retention

We keep personal data only for as long as necessary for the purposes described, including to meet legal, accounting or reporting requirements. Order and tax records are typically retained for up to seven years. Marketing data is kept until you unsubscribe.

9. Your rights

Depending on your location, you may have the right to access, correct, delete, restrict or object to our processing of your personal data, to data portability, and to withdraw consent at any time. California residents have rights under the CCPA/CPRA, including the right to know, delete and opt out of the "sale" or "sharing" of personal information. To exercise any right, contact us using the details below. You also have the right to complain to your local data protection authority.

10. Data security

We use appropriate technical and organisational measures — including SSL/TLS encryption, access controls and reputable service providers — to protect your data. No method of transmission over the internet is completely secure, but we work hard to safeguard your information.

11. Children's privacy

Our website is intended for adults. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal data, please contact us and we will delete it.

12. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised "last updated" date. Significant changes will be communicated where appropriate.

If you have any questions about this policy, please contact us: